campaign
creativeGreat campaigns start with strategic alignment. Whether launching a brand or creating scalable design systems, every decision drives marketing goals.
By blending storytelling with purposeful design, we ensure your message engages and delivers results.
Client: 14th And Market
Event: Jordan Brand + World of Flight Opening
Date: 2025
Overview
Jordan Brand partnered with 14th and Market to launch the first World of Flight store in the Americas, and I led the visual identity for the grand opening. The celebration took over Walnut Street with a full block party, and my role was to create a design system that felt authentic to Philadelphia while introducing the World of Flight experience to the city.
Strategy
The creative direction drew from Philadelphia’s deep basketball heritage, local icons, and the pride that defines the city. The goal was to blend Jordan’s legacy with a youthful, forward-looking aesthetic. The identity needed to feel premium and culturally grounded, something that lived naturally in Philly while still aligning with the global World of Flight brand.
Execution
I designed the whole run of visuals. Outdoor and OOH. “Coming Soon” takeovers. Digital billboards. Flyers. Block party signage. Wristbands. Food truck wraps. Staff tees and hoodies. All the social assets. Everything connected back to one identity that celebrated Philly and introduced World of Flight with the right attitude.
Role: Creative Director, Designer
Collaborators: Irsis Cabral, JP
Client: Major League Baseball
Event: Postseason
Date: 2019
Overview
The “We Play Loud” campaign celebrates Major League Baseball’s young stars and their unapologetic personalities as the postseason begins. With bold and vibrant design elements, this initiative highlights the spirited energy of players like Aaron Judge, Jack Flaherty, Juan Soto, Cody Bellinger, and Alex Bregman, reinforcing their individualism and passion for the game.
Strategy
The campaign was designed to elevate the voices and personalities of baseball's emerging stars, reflecting the energy of the postseason. By using vibrant colors, bold graphics, and high-impact visuals, we aligned the creative with the dynamic personalities of the players. I advocated for an authentic Spanish translation of the tagline to effectively reach Latin audiences. This approach led to increased participation and engagement from Latin players, amplifying the campaign’s impact.
Execution
I led the creative direction, collaborating closely with the marketing team to bring the campaign to life across multiple platforms. The design featured energetic graphics and dynamic visuals, ensuring the campaign stood out across social media, digital platforms, and TV spots. Players voiced the campaign, infusing it with their own energy and personality, amplifying the message that in baseball, it’s time to play loud and proud.
Role: Creative Director
Collaborators: Mario Clavasquin, Matthew Massarelli, John Luongo
Client: Major League Baseball
Event: Postseason
Date: 2021
Overview
The “We Play Loud” campaign celebrates Major League Baseball’s young stars and their unapologetic personalities as the postseason begins. With bold and vibrant design elements, this initiative highlights the spirited energy of players like Aaron Judge, Jack Flaherty, Juan Soto, Cody Bellinger, and Alex Bregman, reinforcing their individualism and passion for the game.
Strategy
The campaign was designed to elevate the voices and personalities of baseball's emerging stars, reflecting the energy of the postseason. By using vibrant colors, bold graphics, and high-impact visuals, we aligned the creative with the dynamic personalities of the players. I advocated for an authentic Spanish translation of the tagline to effectively reach Latin audiences. This approach led to increased participation and engagement from Latin players, amplifying the campaign’s impact.
Execution
I led the creative direction, collaborating closely with the marketing team to bring the campaign to life across multiple platforms. The design featured energetic graphics and dynamic visuals, ensuring the campaign stood out across social media, digital platforms, and TV spots. Players voiced the campaign, infusing it with their own energy and personality, amplifying the message that in baseball, it’s time to play loud and proud.
Role: Creative Director
Collaborators: Mario Clavasquin, Matthew Massarelli, John Luongo
